Objective: In this project, student will be challenged with creating a logo for a client that is looking for a logo for her holiday candy. It needs to fit the brand style and packaging. Use the Creative Process to create the logo.
2) Define: Now that you have research. Sketch out 10 quick thumbnails of ideas for the client’s new design. The sketches will be created on your sketchpad. Submit to part one: Research and brainstorming.
- Discover: What is the creative problem?
Creative Challenge: Ms. Cook Therapy is looking for a holiday candy label that is non-denominational and will be sold in the North American region.
Students will research and problem-solve candy labels and the client. Look for three different candy companies that compare to this client. Save label information by saving images to a google doc. Submit to part one: Research and brainstorming.
Step 2: Define
In this step of the creative process, students will narrow down what they feel is the top three designs. You would normal present the top three options to your client. They can choice from the top three designs.
You will create these top three designs in Illustrator. They can be rough.
In this step, students will explore the basics of Illustrator. Take a photo of your sketches, place them in a new illustrator artboard.
Use the pen, paintbrush, pathfinder, and shape tool to create the design roughes.
Step 3: Review and Finalize the Logo
Now that you have created some roughs logo in illustrator. Students will submit their final logo after mid-critique and final edits.
Save image to your weebly as a jpeg.
Step 4: Artist’s Statement
Add you final logo image and statement to Weebly.